Social Media Development & Growth: Building and Expanding Presence on Chinese Platforms

Targeting the Right Audience

SELETTI’s current audience is primarily female (70%) with a significant concentration in Shanghai. The core demographic includes active millennials and Gen Z, aged 25-35, who are highly interested in trendy fashion, lifestyle, and home decoration. This group is not only young but also possesses strong spending power, making them a key target for the brand.

Content Creation and Engagement

By focusing on relevant, engaging content that resonates with our target demographic, we’ve successfully cultivated a loyal and active following. Our content strategy includes visually appealing posts, behind-the-scenes glimpses, and user-generated content, all aimed at strengthening our connection with followers. Leveraging platform-specific features like live-streaming on WeChat, influencer collaborations on Weibo, and engaging community-driven campaigns on Red, we’ve significantly boosted engagement and visibility.

Outstanding Campaign Performance

For our latest gifting collaboration, we saw remarkable results: 100k+ impressions and 50k+ engagements, with an average of 5k+ engagements per post. This performance far exceeded last year’s results, highlighting the effectiveness of our tailored social media strategy.

Why It Matters

Through strategic content creation, tailored platform use, and data-driven insights, I have successfully developed and expanded SELETTI’s social media presence in China. By understanding the local market and continuously adapting to user behavior, we’ve achieved outstanding growth, boosted brand visibility, and delivered impressive engagement results.