Social Media Development & Growth: Building and Expanding Presence on Chinese Platforms
In the ever-evolving digital landscape, establishing a strong social media presence is crucial, especially in the dynamic Chinese market. Through strategic development and tailored content, I successfully grew social media channels—Red Note (Xiaohongshu), WeChat, and Weibo—reaching over 200,000 followers and achieving a consistent 22% monthly increase in readership.
PROJECT MANAGEMENTEVENT MANAGEMENTRETAIL DESIGN & VISUAL MERCHANDISINGBRAND STRATEGY & DEVELOPMENT
10/22/20241 min read

Targeting the Right Audience
SELETTI’s current audience is primarily female (70%) with a significant concentration in Shanghai. The core demographic includes active millennials and Gen Z, aged 25-35, who are highly interested in trendy fashion, lifestyle, and home decoration. This group is not only young but also possesses strong spending power, making them a key target for the brand.
Content Creation and Engagement
By focusing on relevant, engaging content that resonates with our target demographic, we’ve successfully cultivated a loyal and active following. Our content strategy includes visually appealing posts, behind-the-scenes glimpses, and user-generated content, all aimed at strengthening our connection with followers. Leveraging platform-specific features like live-streaming on WeChat, influencer collaborations on Weibo, and engaging community-driven campaigns on Red, we’ve significantly boosted engagement and visibility.
Outstanding Campaign Performance
For our latest gifting collaboration, we saw remarkable results: 100k+ impressions and 50k+ engagements, with an average of 5k+ engagements per post. This performance far exceeded last year’s results, highlighting the effectiveness of our tailored social media strategy.
Why It Matters
Through strategic content creation, tailored platform use, and data-driven insights, I have successfully developed and expanded SELETTI’s social media presence in China. By understanding the local market and continuously adapting to user behavior, we’ve achieved outstanding growth, boosted brand visibility, and delivered impressive engagement results.


Pietro Paolo Verde
Transforming businesses through strategic solutions and design.
Business Development | Retail & Store Design | Project Management | Visual Merchandising | Social Media Strategy
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