My Journey

From Architecture to Business Design Strategy

Crafting Innovative Solutions for Growth and Brand Excellence

My journey began with a deep-rooted passion for architecture, which led me to earn my degree at Politecnico di Milano. Early experiences, from design competitions to architectural projects, piqued my interest in how spaces could influence human behavior. This fascination guided me to combine design with business strategy.

A pivotal moment in my career came when I moved to China for my first professional experience. It was there that I became deeply captivated by Asian culture and began exploring new perspectives, both professionally and personally.

To further expand my skill set, I pursued a Master’s in Design Management at the Business School Sole24 Ore. This allowed me to develop essential managerial and strategic competencies that complemented my design and creative expertise.

I started my professional journey at Bricocenter Italy, part of the Adeo Group (a leading FMCG company), where I was involved in retail planning and store design, ensuring the seamless integration of brand identity and customer flow. This role laid the foundation for my next step—joining Seletti as APAC Sales Manager in Shanghai. At Seletti, I led strategic projects, including flagship store openings, pop-up events, and digital marketing campaigns, driving the brand’s expansion in China and the Asia-Pacific region.

After my time at Seletti, I transitioned to consulting, where I now help businesses craft innovative sales models, design impactful retail concepts, and develop effective e-commerce strategies. My mission is to use design and strategy to create meaningful brand experiences that drive growth and market expansion.

My Approach

I believe in building strong, collaborative relationships with clients, understanding their vision, challenges, and goals. My work merges creativity with strategic thinking to deliver tailored solutions that drive growth and elevate brand presence.

Clients choose me for my unique combination of design expertise, business strategy, and international experience. Whether it’s creating impactful retail spaces, managing marketing campaigns, or developing an online presence, I bring a results-driven approach to every project.

1. Analyze & Understand

Thorough analysis of your brand, market, and challenges to create a solid foundation.

2. Design & Strategize

Merging creativity with targeted business strategies to achieve your specific goals

3. Execute & Optimize

Managing every phase of implementation, ensuring effective delivery and continuous improvement.

4. Measure & Grow

Monitoring results and optimizing strategies for sustainable growth.