SELETTI Fun Museum at LuOne: A Limited-Time Immersive Experience

To celebrate LuOne’s 6th anniversary, Seletti brought its playful and artistic spirit to Shanghai with the Seletti Fun Museum, a pop-up experience in the Dome Atrium. The space transformed the mall into an imaginative world filled with creativity, interaction, and exclusive Seletti designs.

PROJECT MANAGEMENTEVENT MANAGEMENTRETAIL DESIGN & VISUAL MERCHANDISINGBRAND STRATEGY & DEVELOPMENT

9/15/20241 min read

Bringing the Brand to Life

Managing the launch of the Seletti Fun Museum was an exciting challenge that required meticulous planning and execution. From store design and logistics to marketing strategies and influencer collaborations, every detail was carefully curated to ensure an engaging, high-impact experience. The goal was to merge art, retail, and entertainment, allowing visitors to immerse themselves in Seletti’s whimsical universe.

A Space for Creativity and Engagement

Unlike traditional pop-ups, the Seletti Fun Museum went beyond just a retail space—it was an interactive playground that encouraged visitors to explore and engage. From the entrance, guests were welcomed by the iconic Cupid Lamp, while the Wishing Fountain invited them to make a wish in true Seletti fashion. A boxing area symbolized breaking free from conventions, reinforcing Seletti’s bold and unconventional design philosophy.

Driving Engagement Through Digital & Social Media

To amplify reach and engagement, we worked closely with marketing teams and influencers to create buzz both online and offline. Social media activations, influencer partnerships, and user-generated content played a crucial role in driving foot traffic and extending the experience beyond the physical space. A Seletti-themed photo booth encouraged visitors to share their moments online, while exclusive promotions, including a claw machine with Seletti prizes, added an element of gamification.

Retail Meets Experience

Beyond the interactive installations, the pop-up store featured over 100 Seletti products, offering fans the opportunity to purchase exclusive pieces, including the Magna Graecia collection by Antonio Aricò, the My Moon Lamp, and the latest TOILETPAPER deckchair collection. By blending retail with immersive storytelling, the Seletti Fun Museum successfully showcased the brand’s vision in an innovative and memorable way.

A Successful Limited-Time Activation

The Seletti Fun Museum at LuOne was a resounding success, attracting significant foot traffic, generating media coverage, and creating a vibrant, shareable experience for visitors. This pop-up demonstrated the power of immersive retail and reinforced Seletti’s ability to captivate audiences through bold design, playfulness, and engagement.