Green Horizon: A Unique Branding Project in Property Management & Hospitality

In my branding project for Green Horizon Phuket, a growing property management company, I merged my graphic design expertise with my passion for hospitality. I created a unique logo and visual materials that reflect the company’s values: attention to detail, quality care, and a commitment to unforgettable experiences for homeowners and guests.

GRAPHIC DESIGNBRAND IDENTITY DESIGNLOGO DESIGN

2/17/20252 min read

Executive Summary

Green Horizon Phuket is a property management and hospitality business dedicated to offering seamless short-term rental management services to homeowners in Phuket. Our mission is to provide a stress-free experience for property owners while delivering exceptional hospitality to guests. With a focus on premium service, transparency, and personalized solutions, Green Horizon Phuket aims to establish itself as a trusted and reliable brand in the local market.

Business Description

Company Name: Green Horizon Phuket - Property Management & Hospitality
Tagline: "Caring for Your Home, Welcoming Your Guests"
Location: Phuket, Thailand
Legal Structure: Sole proprietorship or LLC (to be determined)
Industry: Property management and hospitality

The Branding Process

The creation of the logo for Green Horizon Phuket was inspired by the concept of offering a “green horizon,” symbolizing tranquility, freshness, and the perfect blend of nature and hospitality. I selected a modern and elegant font for the name Green Horizon, using Poppins Black to communicate solidity and reliability. For the subtitle Property Management & Hospitality, I opted for Raleway Thin, a lighter font that adds elegance and sophistication while maintaining excellent readability.

Graphic Materials and Visual Communication

The project also involved the creation of graphic materials such as brochures, business cards, and templates for business presentations. The use of natural colors like green and ocean blue was essential in conveying the ideas of serenity, nature, and peace, which are at the heart of the experience offered by Green Horizon Phuket.

The Final Result: A Cohesive and Trustworthy Brand Identity

The outcome of my branding work for Green Horizon Phuket is a cohesive and recognizable visual identity that communicates the values of quality, hospitality, and attention to detail. The logo and graphic materials were designed to be easily adaptable for both online and offline use, allowing the company to build a strong visual presence across all customer touchpoints.

Conclusion

This branding project for Green Horizon Phuket is a concrete example of how strategic and well-designed branding can support and strengthen a company’s position in its target market. I had the opportunity to integrate both graphic and strategic expertise, creating an identity that not only represents the business but also its mission and core values. If you’d like to learn how I can help you build or refresh your brand’s identity, feel free to contact me.