Bringing Poltrona Frau to Life at AD Design Show Mumbai 2019
From concept to completion, I led the design and execution of Poltrona Frau’s booth at AD Design Show Mumbai 2019. A refined space blending timeless elegance with immersive brand storytelling—featuring curated materials, strategic lighting, and meticulous attention to detail. Discover how this project strengthened the brand’s presence in the Indian market.
PROJECT MANAGEMENTEVENT MANAGEMENTRETAIL DESIGN & VISUAL MERCHANDISING
10/25/20191 min read



Bringing Poltrona Frau to AD Design Show Mumbai 2019
Leading the Poltrona Frau booth at AD Design Show Mumbai 2019 was an exciting challenge that encompassed every stage of the project—from concept development to final styling. I oversaw the entire process, including layout design, product selection, material curation, supplier coordination, and on-site execution.
A Refined and Impactful Design
The booth embodied Poltrona Frau’s timeless elegance, featuring dark gray plasterboard walls and custom wood-and-metal window frames for a bold yet sophisticated aesthetic. Strategically placed lighting enriched the atmosphere, while a dedicated media area with a TV display and brand logo reinforced storytelling. Every detail was meticulously curated to create an immersive brand experience.
From Concept to Completion
Beyond the design phase, I managed supplier selection, supervised the construction process, and oversaw on-site installation. Ensuring materials, finishes, and styling met the highest standards was key to delivering a flawless execution.
A Showcase of Excellence
The result was a refined, engaging space that authentically represented Poltrona Frau’s values. More than just an exhibition, the booth provided a memorable experience for visitors while strengthening the brand’s presence in the Indian market.








Pietro Paolo Verde
Transforming businesses through strategic solutions and design.
Business Development | Retail & Store Design | Project Management | Visual Merchandising | Social Media Strategy
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